About us
Our story
Crafted for shoppers. Built for sellers.
SDWAR started in a small co-working space with a simple goal: make online shopping fairer for the people who sell and the people who buy. Today we serve millions of shoppers across India and partner with thousands of independent sellers, brands, and artisans.
Whether you’re finding your next favourite outfit, the perfect gift, or sourcing inventory for your own business — we’re obsessed with making the experience seamless, transparent, and delightful.
12K+
Active sellers
500K+
Products
900+
Cities served
24
Awards
What we believe
Our values
Customer first
Every decision starts with a question — does this make life easier for our shoppers?
Built with sellers
We invest in tools, support, and visibility for the small businesses on our platform.
Quality, always
Curated catalogues, verified reviews, and fair pricing — no compromises.
Fast & reliable
Lightning logistics in 900+ cities so your order arrives when promised.
Meet the team
Builders, designers & operators
Anya Sharma
Co-founder & CEO
Rohan Kapoor
Co-founder & CTO
Mei Chen
Head of Design
Karim Patel
Head of Sellers
Loved by customers
What people say
“Smooth checkout, fast delivery, and the variety is unbeatable.”
— Priya R.
“I run a small brand and SDWAR has been instrumental in our growth.”
— Vikram T.
“Customer support actually responds — and they fix things fast.”
— Neha S.
Trusted by
Brands we partner with
Become a seller on SDWAR
Reach millions of customers, manage your storefront, and grow with us. We handle the platform — you focus on making great products.
Get in touch